Etsy Mosaic Store

Today, we opened our mosaic store on Etsy, an online retailer specializing in handmade crafts.

I learned about Etsy from a recent article in the San Francisco Chronicle. Although we will always maintain our own mosaic artist store on the ExactMosaic website, it's great having a centralized marketplace to display our handmade mosaics. Also, I found the emergence of Etsy fascinating on a few levels.

First, the concept is extremely novel and it features the best aspects of the Web 2.0 phenomenon. It's leveraging a huge untapped pool of user generated content: namely the craft wares and handmade products of artisans. Spend any amount of time in San Francisco's Mission District and you'll realize that there is no shortage of cutting edge artisans, from high-cache professionals to starving students and part-time hobbyists. The Etsy website has an impressive 3-dimensional interface for browsing the myriad craft-wares. Like the USS Enterprise zooming across the stars, you can fly TOWARDS AND PAST the product pictures in high-speed viewing. I can't help thinking that this is what the future of virtual shopping is going to feel like. My only criticism would be how surprisingly unremarkable the Etsy logo and home page is.

My second observation was that, as noted by the SF Chronicle, Etsy follows on a "craft renaissance among people in their 20s and 30s". As a millennial I noticed many of my generation have taken professional jobs in urban centers where they spend their weekends at downtown farmers markets and street fairs. While enjoying the weekend weather, they are buying handmade products...and their baby boomer parents are right there with them. I don't want to over analyze it, but I do think the increased demand reflects some desire (from both generations) to have one-of-a-kind items that allow them to break free from an urban/mass-produced/IKEA environment. What's surprising is that some millennials are joining (and some are even leading) the ranks of the craft making community. Alan and I are not the only twentysomethings in the mix. In fact, last week, I was perusing one of my girlfriend's fashion rags and discovered that Taylor Mosher, one of my college dormmates from Pepperdine, had launched ARCHANGEL a line of silver sterling jewelery for men in partnership with Brody Jenner (of MTV's The Hills). It looks like the line was picked up by LisaKline, so they must be doing well.

Finally, I can't help putting on my "venture capital hat" (please don't fall asleep on me) and noting that Etsy is doing very well. Accel Partners just funded a $23 million Series-C with a $90 million post-money valuation. Sales were $27 million in 2007 generated from a nominal ~$0.20 list fee and 3.5% of any item sold. Not a bad value proposition for any artist when the alternative is to set up your own online store which 1) won't generate as much traffic as a centralized marketplace and 2)is technically very challenging to do for the non-programmer.

-Nick

Double Happiness Mosaic (Shuang xi)

A request from a designer based in Vancouver inspired us to try our mosaic lettering technique in other languages. Naturally, we couldn't resist doing the Chinese character for "Happiness" in nero marquina marble. Keep in mind that we can make custom mosaic letters and custom mosaic symbols to specification. In other words, if you tell us what the character is...we can memorialize forever using natural stone. Check out the lettering section of our online catalog for the latest mosaic lettering designs.

Mosaic Address Numbers, Mosaic Letters, & Mosaic Signs

So, we've recently added a new product line of mosaic letters and mosaic letters using our technique. We've made these very easy to purchase through the website at a fairly standard size of 12 inches high. The numbers are perfect for mosaic address numbers for the front of a home or building. The standard letter sizes are also 12 inches high and can be used for indoor and outdoor building signs.

Please don't forget that we can do custom numbers, letters, logos, and characters in any language. Architects and designers have repeatedly stressed their desire to get custom letters and numbers in the fonts and sizes that they desire. The reason, of course, is that the font style is often important in design of a trademark. We believe that ExactMosaics has a distinct advantage over other mosaic artists because our technique allows us to recreate any design using the natural veining within marble.

Each letter or number is face mounted with clear plastic film. Installation is very easy. You simply lay the mosaic section into thinset. Once the thinset has dried, you can pull the plastic film off of the mosaic tiles (the mosaic tiles will stay in the thinset). Finally the mosaic is grouted and left to dry.